Packaging

Explore 1029 award-winning designs tagged Packaging on Design Today.

Brand: Xiaomi Design Type: In-Ear Headphone Classification: Packaging

Hailuo

Hailuo is a packaging design created for an in-ear headphone. Instead of showing a product photograph, the packaging presents an image of a sliced nautilus shell with the headphone placed inside the spiral cavity. The spiral form of the shell is linked to the resonance of sound. The whole image is embossed on the surface to give the nautilus a real feeling. Silver paper with black ink gives the package a low sparkle that suggests advanced technology. The draw-out box holds two layers, so the headphone and its wires are seen first and the accessories rest below.

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Brand: Joumana Maalouf Design Type: Packaging Identity Classification: Packaging

Equia Keto Line

Equia Keto line's fusion of tradition and modern flair. Sophisticated packaging adorned with almond blossoms and sleek patterns features spot UV detailing, adding a luxurious touch. Vintage sketches meld seamlessly with contemporary designs, evoking earthy greens, calming blues, and rich golds for a nature-inspired feeling. Resealable pouches with tear notches and a matte backdrop enable special printing effects, such as spot UV, ensuring an upscale presentation. Crafted from PET and PE Transparent materials, these bags combine matte and glossy finishes, preserving products in peak condition

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Brand: Shenzhen Smoore Technology Co.,Ltd Design Type: Vaping Device Packaging Classification: Packaging

Vaporesso Coss

Coss is a packaging design for a vaping device. The packaging consists of an outer sleeve and an inner tray. Varying punched holes on the outer sleeve form the brand logo and reveal a metallic green logo inside. The punched holes create a misty visual effect and suggest undulating breathing during use. Colored tags on the outer sleeve indicate the color of the product. Paper is used for the outer parts, and the inner tray is made of moulded fibre from sugarcane and bamboo. A product wireframe diagram is placed on the side of the slider.

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Brand: Azadeh Gholizadeh Design Type: Ice Cream Classification: Packaging

Sister's

This Packaging is designed for the Sisters Ice Cream Company. The design team has tried to use three ladies, who are reminiscent of the manufacturers of this product, in the form of happy colors that come from the taste of each ice cream. In each flavor of the design, the shape pf the ice cream is used as the character's hair, which presents an interesting and new image of ice cream packaging. This design, in its new form, has attracted a lot of attention amongst its competitors and has had high sales. The design tries to create original and creative packaging.

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Brand: Antonia Skaraki Design Type: Brand Identity Classification: Packaging

Opera

This deep connection between pastry and music has inspired Opera, the brand identity for a confectionery shop where flavors and melodies blend harmoniously. Each delicacy is crafted to create a symphony of delightful notes. The logo reflects the rhythmic patterns of musical notes on a sheet, gracefully ascending and descending, inviting you on a melodic journey. This transformation of taste into sound is further emphasized within the packaging, with colors that echo the fluidity of a maestro's movements.

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Brand: Cansu Dagbagli Ferreira Design Type: Branding And Packaging Classification: Packaging

Heti

Heti, named after the Dakota word for Home, offers beverages that evoke the essence of home with natural infused flavors, celebrating North America's native plants. This social impact brand dedicates a portion of revenue to supporting tribal communities. Effortless Wisdom, the branding concept, features native style illustrations and flavors, with packaging inspired by Dakota art's geometric symmetry, conveying balance and harmony. The design integrates a monochrome palette with color accents, emphasizing the depth of indigenous art in a modern context.

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Brand: Wan Hu Design Type: Mooncake Gift Box Classification: Packaging

Sheng Ming Yue

During the Mid-Autumn Festival, mooncakes for gifting and personal consumption. However, as packaging becomes increasingly luxurious and wasteful, the team consciously designed a more compact and eco-friendly mooncake gift box. Sheng Ming Yue depicts a bright moon rising over the sea, expressing the Chinese people's yearning for reunion and beautiful things, maintains high-quality gifting properties while embodying the quality and depth of Chinese traditional culture. The goal is to offer a high quality and affordable way to celebrate the festival while promoting a sustainable lifestyle.

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Brand: Cheng Tian Sheng Design Type: Liquor Classification: Packaging

GuJingGong

The cultural stories handed down by the people are presented on the packaging, and the patterns of dragon drinking are meticulously drawn. The dragon is respected in China and symbolizes auspiciousness. In the illustration, the Dragon comes out to drink. Because it is attracted by wine, it hovers around the wine bottle, adding traditional elements such as Xiangyun, palace, mountain and river, which confirms the legend of Gujing tribute wine. After opening the box, there will be a layer of card paper with illustrations to make the box have the overall display effect after opening.

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Brand: Angela Spindler Design Type: Snack Food Classification: Packaging

Nudus

The packaging for start-up company shows off these healthy fruit and vegetable chips bare-naked goodness philosophy and playful humor. Their point of difference is that they are made from fruit and vegetable slices, air-dried, with nothing added whatsoever – hence the 'bare-naked' concept. Although black is a bold and unconventional choice for the healthy snack market, the agency chose this to show the product's vibrancy and give it extra shelf shout. The photography captures the product before and after air-drying illustrating the fruit is as good as nature intended.

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Brand: Zhejiang Sci-Tech University Design Type: Packaging Classification: Packaging

Martial Essence In Brew

Martial Essence In Brew is a packaging design for Laojiuhan, a distilled liquor from Yongjia, Wenzhou. The design uses the Fenglin Southern Fist, a local martial art, as its main visual element. Golden lines outline six classic movements, and the product name is written in bold calligraphy. A droplet pattern below the last character refers to the distillation process. The bottle has a black matte finish and a gold metal cap. Bottle and cap are engraved with mountain and river ornaments, which add regional character and an antislip grip. The bottle holds 500 millilitres.

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Brand: Simpcare Design Type: Package Classification: Packaging

Simpcare Christmas Box For Men

Simpcare Christmas Box for Men is a packaging design for a men's skin care set. The box is shaped like a Christmas tree and coloured in eggshell blue and silver. Illustrations of guitars, basketballs and running and dancing figures are inspired by the Dance, a painting by Henri Matisse. The surface is finished with matte lamination and silver hot stamping on selected areas. Inside, separate layers hold different products, which allows easy access and prevents damage. The layered structure creates a festive sense of discovery.

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Brand: PepsiCo Design and Innovation Design Type: Packaging Classification: Packaging

Off the Eaten Path

Off the Eaten Path is a packaging design for a range of premium plant based snacks. The snacks combine real vegetables such as chickpeas, black beans and peas in unexpected blends. The packaging gives the brand a united visual identity across every application. The design aims to help the brand stand out within the crowded better for you snack category. A small group of consumers took part in the development process and gave feedback at each stage. Consumer input guided the design decisions and supported a consistent brand experience.

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