Packaging

Explore 1029 award-winning designs tagged Packaging on Design Today.

Brand: Guan Zi Design Type: Snack Packaging Classification: Packaging

Wow Long Rice Crust

Wow Long Rice Crust is a packaging design for a traditional Chinese rice crust snack. The design responds to product sameness and an ageing brand image in this snack category. The packaging shows the Chinese historical figure Zhuge Liang, whose nickname inspired the brand name, drawn in a humorous comic style. An exaggerated facial expression and the spoken word Wow refer to the chewy texture of the snack. The brand name Wo Long was updated to Wow Long. Illustrated stories and product photographs are combined to attract younger consumers.

Continue reading about Wow Long Rice Crust Snack Packaging

Brand: Estudio Maba Design Type: Wine Bottle Classification: Packaging

Codice

Codice is a packaging design for a wine bottle, inspired by medieval codices. Codices were handwritten books made before the invention of the printing press, in which the capital letters became works of art. The label is produced on paper with reliefs and stamping and is applied to a Bordeaux bottle. A sheet of sealed vegetal paper wraps the bottle and carries illustrations of the symbols of the winery. The paper is closed with sealing wax at the top, so the content is revealed only when the wrapper is opened.

Continue reading about Codice Wine Bottle

Brand: Wang Bowei,Yu Jun,Wang Chaojun,He Zhuang Design Type: Packaging Classification: Packaging

Shun Pin Lang 480 Blue

Shun Pin Lang 480 Blue is a beverage packaging design for a bottled drink. The bottle is fully transparent and cylindrical, with a geometric form that is easy to hold. A blue peony motif is applied to the bottle body. In Chinese tradition, the peony stands for prosperity and good fortune. Hot stamping adds fine golden patterns to the bottle neck. Gold foil on the cap marks the blue, red and gold versions of the series. The blue color scheme supports a simple and elegant appearance and helps consumers recognize the brand on the shelf.

Continue reading about Shun Pin Lang 480 Blue Packaging

Brand: Leng Chen Design Type: Drink Packaging Classification: Packaging

Hou Juice

Hou Juice is a packaging design for a fresh juice brand. The bottle measures 45 millimeters in diameter and 165 millimeters in height. The plastic bottle is covered with a pearlescent film and finished with frosting and spot color printing. Illustrations of monkeys form the main visual theme, and a separate story is drawn for each fruit flavor. The monkey is the symbol of the parent fruit company and is a sign of vitality in Chinese culture. The design aims to express nature, freshness and quality, and to build trust among health conscious buyers.

Continue reading about Hou Juice Drink Packaging

Brand: Reddot Creative Design Type: Packaging Design Classification: Packaging

Teaespresso

Teaespresso is a packaging design for a line of tea bags. The design uses a flat illustration style, a minimalist approach with limited details and effects. Each box shows a scene linked to the origin of the tea, from the tea hills of Taiwan, Japan and Sri Lanka to a British tea party. Bright contrasting colors keep the artwork clear and balanced. When three boxes from the same product line are placed side by side, the illustrations join into one larger picture. Production uses four color printing on high quality paper with matt lamination and a gold logo.

Continue reading about Teaespresso Packaging Design

Brand: Zanas Karenauskas Design Type: Raw Honey Classification: Packaging

The Botanic

The Botanic is a packaging design for raw honey presented in a 380 ml glass jar. The label is made of dark green uncoated paper and is shaped by multi-level debossing and a die-cut hexagon, a form that recalls the honeycomb. Matte silkscreen and clear gloss foil elements add contrast to the dark background. A double-sided folded hangtag carries the product description. Each jar is closed with a wooden lid made by hand from linden wood, the tree whose nectar is gathered by the bees. The design reflects the purity of the raw honey.

Continue reading about The Botanic Raw Honey

Brand: Almond Branding Design Type: Packaging Design Classification: Packaging

Novus Organics ACV

Novus Organics Apple Cider Vinegar aimed to establish an unmatched quality standard in the Indian market, surpassing rivals in concentration and purity. This packaging design was created to complement its uniqueness, emphasizing simplicity and elegance. The clean, transparent label showcases the product's natural beauty. Using a minimalist line drawing style, the design captures the essence of handpicked, organic ingredients, aligning with a commitment to excellence and sustainability. The packaging is plastic-free and recyclable, highlighting environmental responsibility.

Continue reading about Novus Organics ACV Packaging Design

Brand: HUBEI SHIHUA LIQUOR CO.,LTD Design Type: Chinese Baijiu Classification: Packaging

72°Xiangyu the Conqueror Liquor

72 Xiangyu The Conqueror Liquor is a bottle package created for a Chinese baijiu. The bottle is shaped like a tripod, a form that represents dignity and power in Chinese history and culture. The crown of the bottle is modeled on the ox head of Emperor Yan Shennong, a symbol of wisdom and courage. Black is the main color, with gold, bronze and red accents that create a visual contrast. The curved symbols related to the tripod are embossed. The colored areas have a glossy finish, while the black areas are matte. The package is intended for banquets and for gifting.

Continue reading about 72°Xiangyu the Conqueror Liquor Chinese Baijiu

Brand: Wan Hu Design Type: Multi-Functional Logistics Box Classification: Packaging

meow

Meow is essentially a logistics box inspired by cats and houses. Through clever innovation in the die-cut structure and appearance, it not only serves the function of packaging and transporting goods but can also be easily folded into a functional and adorable cat house. This micro-innovative design ensures low-cost production and promotes the reuse of logistics boxes, demonstrating a pet-friendly and environmentally conscious attitude that aligns with the psychological needs of pet owners.

Continue reading about meow Multi-Functional Logistics Box

Brand: Musa Çelik Design Type: Package Design Classification: Packaging

Greyder V

Greyder V is a shoe box designed to carry and store footwear without a plastic bag. Integrated handles allow the box to be carried by hand after purchase. Two compartments hold the shoes in a V shape, which makes unpacking simple. The V form is inspired by the movement of walking, when one foot passes the other. The box is made from carton using a grinding method, and the materials are recyclable and biodegradable. The compact vertical shape also allows the box to be kept as storage for a spare pair in an office.

Continue reading about Greyder V Package Design

Brand: Olha Takhtarova Design Type: Packaging Classification: Packaging

Italian Pasta Brand

Italian Pasta Brand is a packaging and visual identity design for a range of pasta products and sauces. A deep blue base color unites the whole range, while bright shades of orange, coral, purple, green and blue separate each pasta shape on the shelf. A gold Pantone accent and an engraved logo showing a chef refer to traditional pasta making methods. Cooking instructions and nutritional details are printed on every pack, and clear typography aids quick reading. Recyclable materials are used for the packaging.

Continue reading about Italian Pasta Brand Packaging

Brand: Wang Bowei,Yu Jun,Wang Chaojun,He Zhuang Design Type: Packaging Classification: Packaging

Langpai Tequ T9

Langpai Tequ T9 is a bottle packaging design for a premium liquor. The semi-transparent sprayed glass bottle has eight facets and four cut surfaces, which enhance the sparkle of the liquor inside. The logo combines an emblem form with a five-grain pattern showing sorghum, wheat, rice, glutinous rice and corn. A seal is engraved on the back of the bottle to provide a firm grip. The T-shaped cap features a multi-faceted crown, relief work and lattice patterns. Holographic laser positioning paper adds color and improves protection against counterfeiting.

Continue reading about Langpai Tequ T9 Packaging