Design Today

TIGER PAN

Skin Care Series

Friday, 8 March 2024

Frangi Premium

The solution of how to balance the general character and individuality between 5 different products in this series in quite interesting. Iris presented in each product of FRANGI as the core element, which improved the whole packaging quality and user experience with no extra expense on transportation and production. The vertical stripes which simulated plants stalk as the independent identity of this new series. With different materials, the whole series gave a vivid and unified appearance.

Mateus Matos Montenegro

Brand Design

Thursday, 7 March 2024

EXP Brasil

The design for EXP Brasil brand comes from the companys principles of unity and partnership. Appropriating the mixture between technology and design in their projects as in the office life. A typography element represents the union and strength of this company. The letter X design is solid and integrated but very light and technological. The brand represents the studio life, with elements in the letters, both on the positive and negative space that unite people and design, individual and collective, simple with technological, lightweight and robust, professional and personal.

Estudio Maba

Wine Family

Wednesday, 6 March 2024

Sierra Cantabria

The design of this extensive family of wines has the mission of collecting the manifesto of 150 years of history to build the language of its labels. The different variants that it has give rise to a very large family, whose brand is worked together, but also retains subtle differences between one of the bottles to give rise to a range full of elegance and expressiveness. Using the winery's own heraldic symbols in combination with a hierarchy of typographic elements, manages to create more than 50 combinations of labels, with a serene and elegant design.

Yongjun Chen, Huang Zhang, Lei Xu

Travel Tea

Tuesday, 5 March 2024

Tang Chao

Miniaturization, convenience, environmental protection, and health promotion are the biggest characteristics of this packaging design. The small square box design meets the travel tea set requirements. The design of the square box adopts a tenon and mortise structure, without any glue bonding, and uses inexpensive bamboo materials, which is very environmentally friendly. In addition, the rounded corners of the bamboo box also have the function of stimulating the hand reflection area in the traditional Chinese.

Qidan Yan

Safety Pill Bottle

Monday, 4 March 2024

Puli

Puli is a double-cap safety pill bottle. The outer cap is connected to the inner cap by tracks. In initial status, the outer cap can be rotated freely while the inner cap will not move. For adult, by pushing the outer cap, two caps will engage by the protrusion and depressions and can be rotated synchronously to open the bottle. For children, it is difficult for them to push the outer cap due to the narrower channel design, thus making the bottle safe.

Xiaomi

Bluetooth Headset

Sunday, 3 March 2024

Mi Musician

This is a low-profile product that targets the lower end of the sports headset market. The target audiences are 18 to 29 year-olds. The design strategy is to imbue a product with personality and to visually personify the product. It uses images of famous musicians in the packaging, contributing to a personification of the product: the oval shape becomes the head, and the button becomes an open mouth. This creates the image of a composer passionately singing or vigorously conducting an orchestra, giving voice to an otherwise low-profile product, at the same time highlighting its design element.

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