Design Today

Design Today

Design Today featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Xin You Ran Baijiu

This Baijiu is a limited-edition product launched by the Baijiu manufacturer. The idea of this Baijiu is about the Chinese zodiac year. In order to bring out a cultural and artistic effect for this limited-edition product, the design combined the Chinese calligraphy with the landscape painting to design the Hai. Hai means Pig in Chinese culture. The application of two outstanding cultural features on the design gives an artistic result for the product.

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Yingjiagong Baijiu

The designers used the idea of the mountain shape of the Dabie Mountain of China in the project. The designers combined the traditional Chinese ink painting with the line expression form to show the mountain shape. The design has a large area of white space with a strong Chinese painting and calligraphy. The main color of the design is green. The image of the design is simple, clean, and energetic that conveys the design concept naturally.

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Songhua River

Songhua River Rice, is a high-end rice product under SOURCEAGE Food Group. As the traditional Chinese festival - the Spring Festival approaching, they design through a beautifully packaged rice product as gifts to customers of the Spring Festival gifts, so the overall design needs to echo the festive atmosphere of the Spring Festival, highlighting the traditional Chinese cultural elements and auspicious good meaning.

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2000 meters

Although each product belongs to different level, the whole series of black tea makes consumers feel the same brand concept with different design language. Different material, size and shape in each series of package shows a statement of professionalism. Black and red as the main color of product and embellish a bit white, illustration such as old tree, brush, jasmine, all there details make this series looks exquisite and delicate. At the same time, octagon shape as the core symbol, makes the whole series looks exactly like a family.

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Leman Jewelry

Visual solution to Leman Jewelry's new identity was a complete new system to expose the luxury, exquisite yet sophisticated and minimal feeling. The new logo inspired by Leman's working process, their haute couture design service, by crafting all diamond shapes surrounding a star-symbol or sparkle symbol, creating a sophisticated symbol and also echoing the shining effect of diamond. Following up, all collateral materials were produced with high quality details to highlight and enrich luxuriousness of all new brand visual elements.

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Rare Proportions

Inspired by Brazilian nature, these posters explore the possibilities of the Golden Ratio when applied to graphic design, thus representing the diversity of fauna and flora in Brazil through symbols and illustrations. The different techniques used here are based on Phi calculations (1.618) for the creation of guides, hierarchy and elements that make up the pieces.

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