Design Today

akomi

Logo And Launch Campaign

Wednesday, 19 July 2023

Italian Capital of Culture 2023

One logo shared by two different cities (Bergamo and Brescia, united as year 2023 Italian Capital of Culture) inspired to the pop culture and designed to evolve during time. The whole geometry is based on bending of linear elements with constant thickness, inspired by the construction rods for which the two cities are well known, with the aim of overturning a stereotype of industrial cities and celebrate their resiliance during the first covid-19 surge. The iconic red element not only is a 3 and a B at the same time, but also can acquire different meanings and shapes in different contexts.

tang kuaiyu

Logo

Tuesday, 18 July 2023

Tongming Vision Correction

Tongming Vision Correction Center is a national chain organization specializing in correcting the vision of young people and children. The logo name of Tongming means pupil and bright in English and therefore, the pupil is adopted as the main design element. Three pupils of different degrees are arranged and designed to show the correction process of pupils from blurred to clear. The overall design of the logo is novel, easy to identify, and has a strong visual impact.

HE LIU

Corporate Identity

Monday, 17 July 2023

Tibet Shannan

Tibet Shannan project aimed at promoting the tourism industry in Shannan. By creating a representative logo to extend the impression of the city through systematic products and tourist guides. The inspiration for the logo is drawn from the features of Shannan and simplified into symbols through contemporary art. The logo itself is versatile and scalable, able to seamlessly integrate into different products. This work hopes to bring a positive and interesting energy to the audience, better meeting the needs of the modern market and helping this ancient city showcase its diverse aspects.

Hengchen Shi

Packaging Design

Sunday, 16 July 2023

Effortless

SPA grade grass and woods soothing oil fragrance it is lavender oil, rosemary oil, Guaiac wood oil, cardamom oil and other 13 pure natural oil fragrance, as if in the deep forest, feel the natural scent from the essence of grass and wood. In the process of continuous research and exploration, the designer found his own design philosophy for this brand from the future: future naturalism.

Wu yao

Liquor Packaging

Saturday, 15 July 2023

Shebude Wine

Designers used a jade pattern from the Warring States Period as the main element of the outer packaging. The shape of bottle adopts the most classic cylindrical shape. The upper half of the wine bottle is plain and transparent, the lower half is striped glass, and the bottom is made of gold in the shape of Chinese mountains and rivers. The silver outer box is printed with Chinese classic patterns. The cutting technique is elegant and powerful and the style is fresh and unrestrained.

Deborah Avila

Branding

Friday, 14 July 2023

Black Beans

When two award winning Marketing Agencies decided to merge into one, Black Beans was created to join forces in delivering the best digital marketing in Sao Paulo. The challenge was creating an identity matching a premium, elegant, modern logo that depicts its elevated position in the digital market. The logo approval came directly from the agency directors, putting the brand into use immediately.

Design Today

Italian Capital of Culture 2023

Tongming Vision Correction

Tibet Shannan

Effortless

Shebude Wine

Black Beans

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Italian Capital of Culture 2023

Tongming Vision Correction

Tibet Shannan

Effortless

Shebude Wine

Black Beans

ABOUT ME

RECENT POSTS

NEWSLETTER

ENCYCLOPEDIA

TAGS

RANKINGS

PATRONS

DISCOVER