Design Today

Qianying Niu

Liquor

Friday, 7 July 2023

Bamboo Slips

A Chinese liquor bottle design inspired by ancient bamboo slips used in documenting Chinese culture and the Cang-Shan liquor distillation process has been unveiled. The black exterior exudes purity and depth, while a Chinese poem carved on bamboo slips inside adds sophistication. All materials used are sustainable and reusable, presenting a solution to the recycling dilemma in the liquor industry. This design blends calligraphy, bamboo slips, and an intricately shaped bottle to revive the reading and drinking cultures central to Asian society.

Zhuangda Technology and Industry Co.,Ltd

Box

Thursday, 6 July 2023

Speeding Bearing

Specially designed for roller skaters to store bearings, this storage case can effectively store and carry bearing sets of roller skates by virtue of its restraint structure and stable fixation. It offers roller skaters more convenience, and provides more possibilities for roller skating. The product distinguishes itself with its multiple shapes stimulating the motions of skating racers, leading to a sense of liveliness.

Mengniu Fresh Dairy Products Co., Ltd

Package

Wednesday, 5 July 2023

Shiny Meadow Milk Fit

Upholding the healthy diet concept of lighter heart in emotion and a lighter burden in diet, the brand features high nutrition, light burden, low fat and calorie, making it tastier. With the little green cat as the main visual element, the product establishes emotional connections with young people in a more friendly manner. And the brand uses the visual image of the little green cat to tell the story of stray animal rescue campaign of the brand and the implementation of sustainable development.

Guangzhou Miguo Food Co.,Ltd

Big Nuts Gift Box

Tuesday, 4 July 2023

Red Gladiolus

The nuts gift box shaped after a pine cone creates a visual connection with the brand logo while symbolizing the positive meaning contained in the brand concept, which is convincing in its distinctiveness. Its red and rose gold colorway, completed with multiple detail designs like the paper textured like velvet and the lambskin buckles, shows a fusion of tradition and modernity to highlight the product quality, working well in visual merchandising that can captivate target consumers.

Pufine Creative

Wine Label

Monday, 3 July 2023

Altitude Series

Altitude Map is applied as a unique creative idea, in which every single curved line stands for the terrain of the production area and the flowing posture of the wine body. The quality and grade of products is indicated by the coordinates and figures of the altitude, which could further inspire the consumers to study and discover the secrets of treasures of the wine and directly present the theme of products accordingly.

Pufine Creative

Baijiu Packaging

Sunday, 2 July 2023

Wan Shan Jiu

As an oriental high-end Baijiu originated from Shanghai and is positioned in the international market, it's a very bold attempt and challenge to adopt the artistic aesthetics of western classical architecture. The unique triangular bottle is used to integrate the Triangle decorative elements of western classical architecture with the three begets all things of the world of eastern philosophical thought, presenting a sense of solidity and stability, and full of infinite possibilities as well.

Design Today

Bamboo Slips

Speeding Bearing

Shiny Meadow Milk Fit

Red Gladiolus

Altitude Series

Wan Shan Jiu

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Bamboo Slips

Speeding Bearing

Shiny Meadow Milk Fit

Red Gladiolus

Altitude Series

Wan Shan Jiu

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