Design Today

Design Today featuring great design, architecture, fashion, graphics and innovation from across the globe.

 
Jiugui Cave Storage Chinese Baijiu Packaging

TIGER PAN Chinese Baijiu Packaging Packaging Tuesday, 22 July 2025

Jiugui Cave Storage

Treasured Brew of the Cave is a packaging design for Chinese baijiu. The classic sack bottle shape is kept, with a rope wound around the neck, while the material is changed from porcelain to glass. The glass surface adds gloss and texture and sets the bottle apart from ceramic packaging used by other brands. A mountain is carved on the base in an ancient Chinese drawing style to express the concept of cave storage, a method long used by the Miao people. The bottle stays clean and transparent, with the number six embossed on it.

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Tianmu Yunwu Tea Packaging

HUI QIONG YANG Packaging Packaging Monday, 21 July 2025

Tianmu Yunwu Tea

Tianmu Yunwu Tea is a gift box designed for packaging tea sold as a travel souvenir in Xinchang. The outer box takes the shape of a mountain and uses a two-layer pull-out structure. When the box is opened, the inner jar rises, creating a scene of mountains, land and clouds for display. The main visual is based on the local Queen Mother's Banquet culture, and combines traditional elements with a modern style. The gift box measures 300 by 200 by 180 millimeters and the jar measures 90 by 90 by 90 millimeters.

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Tsubasa.Y Brand Integration

Siwei Lai Brand Integration Graphic Sunday, 20 July 2025

Tsubasa.Y

Tsubasa.Y is a vintage selection shop, that in the piles of clothing of different times, looking for the exclusive taste of different self, constantly experimenting and merging, producing a fashion sound that this generation has never had before, just like the name of Tsubasa (wing), leading the ancient fascination to fly in the different clothes between the texture and the story. This case packs the shop's identification, packaging, and print design.

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Jinlongquan Beer Packaging

Jin Zhang Beer Packaging Packaging Saturday, 19 July 2025

Jinlongquan

Jinlongquan beer hopes to launch a medium and high end product that can not only convey the long history of the brand, but also make consumers feel good quality; designers use rich illustrations to depict hops, ears of wheat, wooden wine barrels, beer, water sources and other elements, so that the packaging has a strong beer industry attribute; more importantly, the illustrations include the brand image symbol of Chinese dragon sculpture in the former site of Jinlongquan distillery in 1978, as well as the redesign of logo font and brand red, forming a strong brand recognition.

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Satine Pro Milk Packaging

L3branding Milk Packaging Packaging Friday, 18 July 2025

Satine Pro

Satine Pro is a packaging design for an ultrafiltration milk sold in China. The milk has a protein content of 6 grams per 100 millilitres. The design places the number 6 at the visual centre of the pack, formed by deconstructing and recombining natural elements such as cows and plants. A complete cow is hidden within the picture. The approach draws on Cubism and abstract art, where reality is taken apart and rebuilt. The packaging measures 50 by 50 by 180 millimetres. The aim is to define a new milk subcategory and to express a natural and refined character.

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Across poster

Yilin Wang poster Graphic Thursday, 17 July 2025

Across

Across is a poster created for a digital art festival dedicated to the rock art of the Helan Mountains in China. The poster is printed on lenticular material. One image shows the original Helan Mountain motif and the other shows a modern digital version of the same motif. As the viewing angle changes, the ancient motif fades and the digital motif appears. The traditional image was painted with a mixture of ink, tea, gelatine and gold powder, applied by splashing to create a texture similar to rock. Across aims to preserve and share an endangered ancient culture.

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