Design Today

Design Today featuring great design, architecture, fashion, graphics and innovation from across the globe.

 
Nefer Perfume

Nefer

The bottle design is derived from the curved lines of the female figure; the skeletal structure and the distribution of muscle and fat, with a very Iconic and identifiable packaging. The box is a sculpture with its curved edges in a very elegant appeal with the golden typography. Nefer is when art, technology, and design are combined to create a luxurious and sophisticated product, package, and brand. The inner core containing the fragrance as the body contains the soul. The exact translation of the ancient Egyptian word Nefer in English is "Beautiful on the inside and the outside".

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Linhu Queshe Green Tea Tea Packaging

Linhu Queshe Green Tea

Linhu Queshe Green Tea is a packaging design for a green tea grown in Yibin, Sichuan Province, China, a region known for bamboo. The container is shaped like a bamboo segment to reflect the culture of the place of origin. The packaging is made of aluminum and is light, with a soft color. The form differs from traditional Chinese tea packaging and is simple to use. The compact shape saves space and reduces transport costs. Several containers can be stacked on the shelf, creating a display that recalls a bamboo forest. Each container measures 47 by 47 by 65 millimeters.

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Jincaitou Baijiu Packaging

Jincaitou

Jincaitou is a packaging design for a series of Chinese baijiu spirits. The cap is made from food grade material, and its pattern combines modern decal printing with traditional enamel techniques. The front of the package shows a dancing lion, a jade ruyi and a magpie, three motifs linked to good fortune in Chinese culture. The back shows painted scenes of the liquor making process, from feeding and cooking to fermentation and distilling. The package measures 105 by 105 by 260 millimetres and uses modern production methods that keep costs low.

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Fousu Antibacterial Socks

Fousu

Fousu Sock Packing is a packaging design created for a range of socks. The package is made with pulp molding technology and uses degradable material to reduce environmental pollution. The form is abstract and recalls a flying saucer and a spaceship, giving the package a futuristic and technical character. A hexagon shape based on the carbon element runs through the design and refers to the carbon and cotton concept of the socks. The package measures 300 mm in width, 90 mm in depth and 80 mm in height. After opening, the package can be reused as a daily storage box.

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Krafton Game Union Brand Experience Design

Krafton Game Union

Krafton is a brand experience design created for a group of game development studios. The logo design system expresses both the uniqueness of each alliance brand and the consistency of the group. The design is inspired by the crest of a craft guild of the Middle Ages, and a shield-shaped frame is used as the basic form. The same crest shape is applied to all alliance brands and is differentiated by designated colors. Logos, colors, typefaces and key visuals are used across touchpoints such as business cards, forms, icons and advertisements.

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Mountain Tea Tea Packaging

Mountain Tea

Mountain Tea is a packaging design for pressed tea cakes. Each tea cake is wrapped like a candy, which makes the tea easier to use and gives a modern look. The wrapping uses environmentally friendly handmade paper, following an older packaging form in a new way. The design holds four independent packages that can be combined into one complete picture on the shelf. The illustration shows tea leaves, tea trees and rare animals of Xishuangbanna in Yunnan, China, where the tea is grown. The package measures 280 by 205 by 70 millimeters.

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