Design Today

Design Today featuring great design, architecture, fashion, graphics and innovation from across the globe.

 
Radailiai Visual Identity

Inesa Budginė Visual Identity Graphic Wednesday, 4 June 2025

Radailiai

Radailiai is a visual identity created for a manor and a dinosaur park. The upper part of the manor logo shows a stylized fragment of an arch, a pattern of diagonal lines and a motif of water waves. The lower part shows a similar water motif and a stylized dinosaur. Changing the text and rotating the hexagon icon by 180 degrees creates the Dino Park logo, with the dinosaur above and an inverted house below. A palette of deep green and rose gold links the two worlds. The identity is applied to business cards, posters, envelopes and gift bags.

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Luzhou Laojiao Chinese Baijiu

Manling Lin Chinese Baijiu Packaging Tuesday, 3 June 2025

Luzhou Laojiao

Luzhou Laojiao 1915 is packaging for a Chinese baijiu spirit. The bottle is shaped like a sailing boat, and the visual symbols are refined from the Jiangyang map of Luzhou. The curved form refers to the flowing liquid inside and gives a comfortable feel in the hand. The bottle is made of glass with sprayed color and an applied brand mark. The box is finished with bronzing, embossing and an applied brand mark. The package measures 58 by 158 by 350 millimeters. The aim is a light and luxurious look for drinkers aged 30 to 40, with a modern high-end feeling that keeps the traditional character.

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Alienergy Energy Drink Functional Beverages

Chi Forest Functional Beverages Packaging Monday, 2 June 2025

Alienergy Energy Drink

Alienergy is packaging for a sugar free energy drink. The design uses a slim aluminium can measuring 58 mm in width, 58 mm in depth and 142 mm in height, holding 330 ml. Aluminium was chosen because it can be recycled and repurposed efficiently. An alien figure, drawn as an extension of the brand logo, forms the main graphic and is repeated across the product line. A clean colour palette, straight lines, geometric shapes and metallic accents give the can a strong shelf presence. The information hierarchy highlights the sugar free formula.

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Nanxiang Incity Visual Signage System

Zesion Design Visual Signage System Graphic Sunday, 1 June 2025

Nanxiang Incity

Nanxiang Incity is a visual signage system created for a shopping mall in Shanghai. The design draws on the local culture of Nanxiang, an area known for cranes and temples, and turns the form of cranes flying in pairs into abstract signage images. Floor guides and merchant listings are placed at escalator entrances and exits and at points where visitor flows cross. White ink blocking printing is applied to the light sheets, so text and outlines stay clear. The hanging pieces use mirror pivot points that blend with the mall interior.

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Pupstar Brand Identity

Haolai Francis Zhou Brand Identity Graphic Saturday, 31 May 2025

Pupstar

Pupstar is a brand identity created for a positioning technology company and its GPS pet tracker. The logo combines simple iconic shapes drawn from a paw, a dog face, a map pin and a navigation arrow. The mark links pets and positioning in one recognizable symbol. Fresh and bright colors give the identity a friendly and energetic tone. Business cards, flyers and other stationery are printed on textured matte recycled paper. The visual system is applied consistently across digital platforms, with the aim of helping owners avoid losing their pets.

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Branding Accademia of Perugia Brand System and Campaign

Paul Robb Brand System and Campaign Graphic Friday, 30 May 2025

Branding Accademia of Perugia

The Accademia of Perugia, needed a new visual identity to reflect the institution's desire to move quickly into the future. S&P worked with ABA's staff and students to involve different departments and aspects of the Academy. Designers' challenge was to create a unified kinetic brand identity and architecture that also gave individuality to the single courses. They created an energetic, robust, and positive identity system that works across the different arts avoiding the typical clichés and conventions.

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