Design Today

Design Today featuring great design, architecture, fashion, graphics and innovation from across the globe.

 
Theo Rebrand Branding

Clarkmcdowall Inc Branding Packaging Monday, 16 June 2025

Theo Rebrand

Theo Rebrand is a packaging and visual identity program for a fair-trade, bean-to-bar chocolate brand. The design uses a bold paint stroke as a window to taste discovery and as an expression of the craft behind premium chocolate. A white background suggests clean eating and purity of ingredients, and helps the packs stand out on the shelf. Bars measure about 3 by 6 inches and use a paper overwrap with a foil inner layer. Cups measure about 2 by 4 inches and use a flow wrap on a matte substrate. The aim is to link higher standards with good taste.

Continue reading about Theo Rebrand Branding

 
New HQ New Rules System Of Norm Signage For Telekom

HD Communication Kft. System Of Norm Signage For Telekom Graphic Sunday, 15 June 2025

New HQ New Rules

New HQ New Rules is a signage system created for the new headquarters of Magyar Telekom. The signage presents a set of rules on office behaviour. The design is clean yet playful, so the rules feel inviting rather than commanding. The illustrations show everyday office situations with humour and a human touch. The analogue style contrasts with the size and modern character of the building. The intent is to create an immediate emotional reaction and to encourage people to follow the rules with a smile.

Continue reading about New HQ New Rules System Of Norm Signage For Telekom

 
East Travel Alcoholic Beverage Packaging

Wen Liu Alcoholic Beverage Packaging Packaging Saturday, 14 June 2025

East Travel

East Travel is a packaging design for baijiu, a traditional Chinese distilled spirit. The bottle uses a simple cylindrical glass form that is convenient for mass production. The cap is shaped after water ripples, a reference to the high quality water used in brewing. The label is made of special paper, and the illustration and the product name are bronzed. The outer packaging is made of pressed bagasse, the fibre left after the sugarcane is fermented, a material that degrades naturally. The design draws on Chinese folk culture and on traditional brewing methods.

Continue reading about East Travel Alcoholic Beverage Packaging

 
Finding Your Focus Visual Communication

Min Huei Lu Visual Communication Graphic Friday, 13 June 2025

Finding Your Focus

The designer aims to display a visual concept that demonstrates a conceptual and typographical system. Thus composition consists of a specific vocabulary, accurate measurements, and central specifications that the designer has taken into fine consideration. Also, the designer has aimed to establish a clear Typographic hierarchy to establish and move the order in which the audience receives information from the design.

Continue reading about Finding Your Focus Visual Communication

 
Renata-A Shampoo

Hou, Hsiao Che Shampoo Packaging Thursday, 12 June 2025

Renata-A

Renata-A is a shampoo bottle designed for a hair care brand. The bottle body is made with a bio-based material produced from discarded tea stems collected from tea farmers in Taiwan. The material replaces 40 percent of petrochemical plastic and helps reduce carbon emissions. The bottle is as durable as conventional plastic containers, can be recycled and does not release toxic substances into the soil after incineration. The packaging holds a shampoo made with Chinese herbal extracts, and the design reflects the theme of regeneration.

Continue reading about Renata-A Shampoo

 
Day One Wine Packaging

Ximena Ureta Wine Packaging Packaging Wednesday, 11 June 2025

Day One

Day One is a wine label design created for a Chilean vineyard where the grapes are hand harvested. The label marks the moment when a winemaker decides to begin the harvest, a decision that shapes the quality and the character of a wine. The illustration shows harvest scissors among flowers, grapes and vine leaves. The design covers five grape varieties from different valleys. The labels are printed in offset on Fasson Cuvee Sable paper of 85 grams per square meter, with three special colors, matt gold foil, stamping and protective varnish.

Continue reading about Day One Wine Packaging