Design Today

Design Today featuring great design, architecture, fashion, graphics and innovation from across the globe.

 
Neon Zebra Brand Launch Beverage Packaging

PepsiCo Design and Innovation Beverage Packaging Packaging Sunday, 22 June 2025

Neon Zebra Brand Launch

Neon Zebra is a packaging design for a range of cocktail mixers. Each can and drink package features a unique mixed drink recipe, called the Neon Zebra equation. The recipe shows consumers how to make a mixed drink with the product. Each can makes two cocktails, portioned to be shared. Garnish images shown alongside the product are simple, using a lime slice and mint to add depth. The garnishes appear as bold two-dimensional graphics or as three-dimensional forms, and they bring the Neon Zebra world to life.

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Mamba Chiliast Brand Identity

sxdesign Brand Identity Graphic Saturday, 21 June 2025

Mamba Chiliast

Mamba Chiliast is a brand identity created for a basketball community formed by fans of the Mamba Mentality. The identity brings members together through basketball activities and gives them a sense of belonging, pride and distinction. The logo uses the shape of a hexagram as its visual framework, formed by the combined letters M and C. An eye placed at the visual center represents the Mamba. The hexagram recalls shared associations of belief, organization and energy. The logo can be printed, sewn or injection molded in many sizes.

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Solar Media Package Reuse Solution

TIGER PAN Package Reuse Solution Packaging Friday, 20 June 2025

Solar Media

Solar Media is a reusable package created for solar powered lighting products sold in areas without electricity. The package is made of corrugated paper with simple printing. Every part of the pack is designed for a second use once the product is unpacked. The paper partition inside the box can be folded into a coat hanger. The box itself serves as a drawer. Six boxes and the outer transport carton can be combined into a wardrobe, a cupboard or another storage unit. The added function does not raise the production cost.

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Hankol Liquor Packaging Design

Chen Yue Packaging Design Packaging Thursday, 19 June 2025

Hankol Liquor

Hankol is a packaging design for a sauce-flavour liquor. The name refers to a person who drinks boldly and happily, which reflects the people-oriented spirit of the brand. The concept originates from blind taste. Positive and negative figures are combined, and the silhouette of the founder is placed in the negative shape to express the idea of not forgetting the original intention. Chinese calligraphy and a seal are used in the typeface. The outer box is made of environmentally friendly EPP material, and a metal logo is inlaid on the front surface.

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Lazarus Effekt Education Illustrations

Lara Wilkin Education Illustrations Graphic Wednesday, 18 June 2025

Lazarus Effekt

The three information graphics serve as a basis to introduce the topic of the Lazarus-Effect. They include "The Six Major Mass Extinctions", "Death Watch of the Species", as well as an information graphic of the "Local Fern Plants and Flowering Plants" (based on the Rote Liste, 2018). The Lazarus Effect is based on the theme of the Lazarus-Effect, as coined by paleontologist David Jablonski. This pertains to the unintentional rediscovery (by accident, through expedition or through relocation projects) of a previously lost or considered extinct form of life.

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Dream Of The Blue Baijiu Packaging

Wen Liu Baijiu Packaging Packaging Tuesday, 17 June 2025

Dream Of The Blue

Dream of the Blue M6 Plus adopts a luxury design which reflects a modern aesthetics. The blue bottle and gold label with a drip decoration shows a low-key luxury and brings out international taste. It takes "Dream Drop" as the origin of creativity, uses water drop bottle and crystal cover as the styling symbol. The structure is natural and the transition is smooth from top to bottom. With the innovative technology and more high-grade texture of material, the quality has also highly improved. The design integrates modeling, color, craftsmanship and ergonomic function.

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