Design Today - Award-Winning Design News

Brand: Evgeniya Abramova Design Type: Baby Friendly Cleaning Product Classification: Packaging Date: Wednesday, 23 April 2025

Boo

Boo is a packaging design for a line of cleaning products intended for homes with young children. The line includes a gel for washing children's dishes and toys with chamomile extract, a floor cleaning gel with aloe vera extract and a bathroom spray with tea tree extract. The products are based on natural ingredients, without dyes and fragrances. Each plastic bottle carries a shrink sleeve label in pale colors. Illustrations of microbes appear on the labels, and each product shows a different microbe. Clear areas of the bottle suggest that germs are wiped away.

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Brand: Piti Amornlertwattana Design Type: Branding and Packaging Classification: Packaging Date: Tuesday, 22 April 2025

Prow Thai

To create a fresh image for Prow Thai, a brand of virgin coconut oil and cosmetics brand from agriculturists in the South of Thailand. The designer used the form of the coconut to make a dot color painting on the packaging, including the bright color scheme to reflect the perception of the product made by skilled workers and utilized in the product lineup. All packaging comes in white color of coconut meat to represent the cleanliness of the organic product.

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Brand: Fabrizzio Mendez Design Type: Place Branding Classification: Graphic Date: Monday, 21 April 2025

Curridabat Ciudad Dulce

Curridabat Ciudad Dulce is a place branding program created for a city in Costa Rica. The brand supports the Ciudad Dulce, or Sweet City, vision, which promotes a positive experience for all citizens by taking inspiration from nature. The visual system is built from repeated shapes, patterns and structures found in the natural environment, with hexagon patterns recalling beehives as the main element. The flexible identity is applied to printed and digital materials, buildings, outdoor signs and public furniture, so diverse audiences can recognize the city easily.

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Brand: PepsiCo Design and Innovation Design Type: Beverage Classification: Packaging Date: Sunday, 20 April 2025

Adrenaline Space

Adrenaline Space is a limited edition packaging design for an energy drink sold in Russia. The design celebrates space exploration and supports the brand position of encouraging consumers to move beyond personal limits. A galaxy of gleaming gold stars is set against a deep blue background, creating a visual invitation to reach new heights. The packaging also communicates the addition of juice and highlights the ingredients and benefits of caffeine, vitamins and taurine. The concept was developed in response to a retail client inquiry.

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Brand: Kazuo Fukushima Design Type: Packaging Classification: Packaging Date: Saturday, 19 April 2025

Toothpaste

The Toothpaste packaging design idea is a watercolor tube. It reminds the fun of choosing colors when painting. The Toothpaste is a unique combination of natural ingredients and amino acids found. Therefore, the upper half of the Toothpaste packaging is a natural expression, and the under half is a science and technology expression. It is a design that combines two different elements into one. Finally, the brand mark combines two toothbrushes in the shape of a cross to simply design the insurance oral products.

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Brand: Kaoru Mizuno Design Type: Wine Packaging Classification: Packaging Date: Friday, 18 April 2025

Chandon Rose 2020

Chandon Rose 2020 Japan Edition is a limited edition bottle design for sparkling wine. The label is inspired by the Japanese tradition of cherry blossom viewing. Women in kimono are illustrated holding wine glasses, joining a scene of the Heian period with a modern feast. The combination reflects both the traditional and the innovative spirit of the Chandon brand. A colourful fan at the centre of the bottle suggests the sharp taste of the wine and the prism of spring light. The design was created in Japan, and the bottle was produced in Australia.

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