Design Today

Design Today featuring great design, architecture, fashion, graphics and innovation from across the globe.

 
Pepsi SHFW Beverage

PepsiCo Design and Innovation Beverage Packaging Thursday, 17 April 2025

Pepsi SHFW

Pepsi X SHFW is a limited edition beverage can created for Shanghai Fashion Week Spring/Summer 2020 and released in China. The can is part of a wider visual identity system developed for the same event. The season theme of Sensation and Source guides the design and reflects the exploration of different perspectives. Shapes inspired by organic and glass elements are combined within a dimensional space. The result links the Pepsi Black brand spirit with the diverse work of the fashion designers presented at the event.

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Diablo Black Wine Packaging

Ximena Ureta Wine Packaging Packaging Wednesday, 16 April 2025

Diablo Black

Diablo Black is a wine label created for a Chilean wine from the Maule region. The label presents the Devil as the central figure, expressing a dark, mysterious and sophisticated character. The conical label is offset printed in seven special colors on self-adhesive stock, and it is finished with matt gold foil, stamping and satin UV varnish. Repeated tests were needed to print the colors over the shiny gold foil, so that the face appears between blacks, reds and gold with a burnt look. The design joins wine tradition with a modern brand spirit.

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FHG Brand Corporate Identity

PBB Creative Corporate Identity Graphic Tuesday, 15 April 2025

FHG Brand

FHG Brand is a corporate identity designed for a manufacturer of solid-state electrochromic glass. The logo is formed by four layers of glass shapes that combine to create the letters FH, taken from the original company name. The transparency, shapes and layers of the glass pieces reflect the properties of the products. The flat and modern mark gives viewers a three dimensional impression. The identity was also built as an interior installation of about three meters in each direction, presenting the logo and the glass products together.

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Fondazione Alinari Brand Identity

Giuditta Gentile Brand Identity Graphic Monday, 14 April 2025

Fondazione Alinari

Fondazione Alinari is a brand identity created for Fondazione Alinari per la Fotografia, a public body founded in Florence for the conservation, management and promotion of the Alinari photographic collections. The identity is built around the lowercase letter A, an abstraction of a camera lens, which also works as a frame for images from the historical archive. Sculptural lettering and a black and white palette recall light and shadow. The system is applied to print materials, tickets, catalogues, merchandising and a website.

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The Kala Foundation Art Appreciation

Palak Bhatt Art Appreciation Graphic Sunday, 13 April 2025

The Kala Foundation

There has long been a global market for Indian paintings, but interest in Indian art has lagged in the US. To bring awareness about different styles of Indian Folk Paintings, The Kala Foundation is established as a new platform to showcase the paintings and make them more accessible to an international market. The foundation consists of a website, mobile app, exhibit with editorial books, and products that help bridge the gap and connect these paintings to a larger audience.

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Dark Horse Wine Branding and Redesign

Laurent Hainaut Branding and Redesign Packaging Saturday, 12 April 2025

Dark Horse Wine

Dark Horse is a wine packaging and branding design created for a California wine brand. The design is based on a flexible system that covers the entire packaging portfolio and allows for future additions. The labels are printed on premium paper stock in metallic and matte finishes, which amplifies color and flavor cues. The brand icon is placed front and center on each label. The label layout is simple, so the contents of the bottle can be understood at a glance. The aim is to express quality and taste clearly on the shelf.

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