Design Today

Design Today featuring great design, architecture, fashion, graphics and innovation from across the globe.

 
COseries Dynamic Identity

COseries

COseries is a dynamic visual identity program created for the design company COdesign. COseries presents the company logo in many different forms, and each version carries a separate story. Themes include social causes, occasions, achievements, people and culture, and new pieces are prepared every month. The works are produced with photo manipulation, digital illustration, three-dimensional modeling, motion rendering and handmade paper cutting. Every output keeps the same two to one width to height proportion of the mark.

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Quix Branding

Quix

Quix is a brand identity for self-service vending machines that offer hot and cold drinks and snacks. The identity uses colors, textures and forms drawn from Italian culture, paying homage to the golden age of Italian design. A slightly vintage appeal recalls the Dolce Vita years and evokes Italian coffee culture. Coffee cups and posters are printed in CMYK colors with offset technology, while the vending machines are branded with printed foils. The design turns a quick coffee break into a calm visual experience.

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Risetta Packaging

Risetta

Risetta is a simple, functional, easy to carry, ecofriendly, which follows the shapes of the traditional fruit box, symbol of recycling. Designed in laser cut plywood, Risetta has a modern, captivating, innovative design. Tub made with a single sheet of plywood, made flexible thanks to laser cutting in the bending points. Holes, in place of the slits, to make the structure more resistant. Cork supports which, housed in the holes, allow various assembly methods for set up sales point or temporary shop. It finds dimension inside home becoming a piece of furniture.

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PepsiCo Foundation Identity System

PepsiCo Foundation

PepsiCo Foundation is an identity system created for a nonprofit organization that supports communities in Mexico and Latin America. The design replaces a corporate visual language with a more human one. Archetypal shapes represent the three main pillars of the foundation. In a modular system, these shapes combine and multiply to form patterns and textures. A geometric typeface, a vibrant color palette, a photography style and an illustration style complete the identity. The system is applied to a digital brand book and to event materials such as shirts, bags and hats.

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Oink Packaging

Oink

To ensure client's market visibility, a playful look and feel was selected. This approach symbolises all of the brand qualities, original, delicious, traditional and local. The main goal of using new product packaging was to present customers the story behind breeding black pigs and producing traditional meat delicacies of the highest quality. A set of illustrations were created in linocut technique which display craftsmanship. The illustrations themselves present authenticity and urge the customer to think about Oink products, their flavour and texture.

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Honey tea Gift Box

Honey tea

Ecological Journey is a gift box for locally produced honey and tea. The design shows natural scenes painted with rough wooden brushes, including local animals and scenic spots. Each side of the box carries a complete picture, so boxes can be viewed alone or combined into larger images. The covers are made of grass and wood paper with a slightly rough texture, the body is made of golden carpet paper, and the boxes are tied with paper cord. A card is included, with a picture on the front and a line screen on the back for free drawing.

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